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Guidelines on Protection of Personal Information

The following Guidelines on Protection of Personal Information concerning protection of personal information obtained in connection with providing Services(the “Services”) from en-CPhI.CN website (“en-CPhI.CN Website”) operated by Shanghai UBM Sinoexpo International Exhibition Co.,Ltd. (“UBMSINOEXPO”) are provided on the front pages and linked pages of each of the en-CPhI.CN Website listed below. en-CPhI.CN web service Guidelines on Protection of Personal Information is subject to change in accordance with revisions of relevant acts and guidelines issued by the Government. In the event the Guidelines are revised, the revisions will be made available through the notices on the front pages of each of the en-CPhI.CN Websites listed below from seven days prior to the effective date of such a revision for thorough understanding of the users. UBMSINOEXPO is highly committed to protecting personal information of en-CPhI.CN users and complies with regulations on protection of personal information Guidelines on Protection of Personal Information established by People’s Republic of China. The Guidelines applies to each and every website listed below unless otherwise explained.

" Purposes of collection and usage of personal

" Items of personal information to be collected and methods of collecting personal information

" Retention and disposition of personal information

" Disclosure and sharing of personal information

" Management and utilization of cookies

" Withdrawal of consent to provide personal information and revision, reviewing, or deletion of personal information

" Technical and institutional maintenance for personal information protection, complaint handling, and personal information controller

1 Purposes of collection and usage of personal information

en-CPhI.CN Website collects your personal information in order to confirm your identification and your intent to use the Services that UBMSINOEXPO provides and to provide customized Services to you through en-CPhI.CN Website. The personal information that you have provided will enable us to offer to you more useful information tailored to your needs.

en-CPhI.CN Website engages in various promotion activities in relation to its Services. Your personal information will be helpful for en-CPhI.CN Website to selectively provide information that is useful and valuable for each member.

en-CPhI.CN Website uses your personal information for the specific purpose of collection of each piece of information as shown below. However, the scope of purposes may be expanded in order to provide additional Services, in which case the users will be informed in advance.

A. Individual users

- Name, residence registration number or alien registration number, ID, password: check identification, provision of Services, etc.

- Telephone number, address: secure channels for communications with transaction counterparts, deliver announcements, confirm intents of the member, secure communication channel in handling complaints, etc.

- Other optional items: collect information required in providing specific Services

- IP Address, time of visit to homepage: prevent illegal access by unqualified users and block unauthorized accesses, etc.

- Number of visits to the website, history of the user's participation in events or surveys: improve Services, etc.

B. Corporate users

- Company name, business registration number, ID, password: check identification, provide Services, etc.

- Telephone number, e-mail address, address: secure channels for communications with transaction counterparts, deliver announcements, confirm intents of the member, secure communication channel in handling complaints, etc.

- Other optional items: collect information required in providing specific Services

- IP Address, time of visit to homepage: prevent illegal access by unqualified users and block unauthorized accesses, etc.

- Company information: facilitate advertisement of the company or its products.

- Number of visits to homepage, history of the user's participation in events or surveys: improve Services, etc.

2. Items of personal information to be collected and methods of collecting personal information.

A. Items of Personal Information Collected

Items of personal information collected by UBMSINOEXPO are as follows.

(1) Individual users.

- Name, resident registration number or alien registration number, ID, password, telephone number, e-mail address, and the address;

- Optional items the user chose to enter or any information that the user voluntarily provided;

- IP Address, time and date of visits to the website, frequency of visits to the website, and the history of the user's participation in events or surveys; and

- Other information required for provision of Services or administration of users.

(1) Corporate users

- Company name, business registration number, ID, password, telephone number, e-mail address, and the address;

- Optional items the user chose to enter or any information that the user voluntarily provided;

- IP Address, time and date of visits to the website, frequency of visits to the website, and the history of the user's participation in events or surveys;

- Information on the company; and

- Other information required for provision of Services or administration of users.

B. Methods of Collecting Information

en-CPhI.CN Website collects the most basic personal information for the provision of Services upon your initial application for the services. Such information includes the name, resident registration number, phone number, and address, etc. for individual users and company name, business registration number, phone number, e-mail address, address, etc. for corporate users. We request for additional information for the purposes of providing certain specific Services. However, we do not request for information concerning the users' race, personal belief, place of birth or permanent address, political inclination or criminal records, health status or sexual preferences, which may infringe the members' human rights, unless there is an approval by the user or it is required by relevant statutes.

We may request for your personal information in order to perform statistics analysis or delivery of gifts when there is a survey or events. We assure that your personal information will not be used for purposes other than the ones communicated to you in advance.

There is an approval process for conditions of use when applying for use and if the user provides approval for the conditions of use, the member is deemed to have provided approved for collection of his/her personal information as well.

3. Retention and disposition of personal information

A. Retention of personal information

Your personal information will be retained by en-CPhI.CN Website and will be used for the purposes of providing the Services for the period that you remain as a user of en-CPhI.CN Website and be provided with the Services that it offers.

B. Period of retention and use of personal information

Your personal information will be retained and used from your application for use pursuant to the Conditions of Use until the termination of the user agreement.

C. Disposition of personal information

However, in case a user of en-CPhI.CN Website has requested for deletion of ID or termination of subscription according to the procedures in 'revision, reviewing and deletion of one's own personal information' section or in case the purpose that the personal information was stated to be used has been achieved, the personal information is deleted permanently in an irrecoverable way from our hard disk and cannot be used or opened by any means. However, the personal information may be retained when relevant statutes including commercial law, Act on Consumer Protection in Electronic Commerce, etc. requires retention of such personal information. In this case, the personal information is retained for the purposes of storage only.

- Records on withdrawal of agreement and subscription: 5 years

- Information on payments and supply of goods, etc.: 5 years

- Records on customer complaints or disputes: 3 years

4. Disclosure and sharing of personal information

A. In principle, en-CPhI.CN Website does not disclose users' personal information to another person, company, and/or institution. However, there are following exceptions:

(1) when a user has given consent to disclosure of his/her personal information;

(2) when there are sufficient grounds to disclose personal information in order to take legal measures against a person who has violated terms of en-CPhI.CN Website Services or who has caused damages on others using en-CPhI.CN Website Services. However, personal information is only provided to law enforcement agencies pursuant to relevant regulations and is not disclosed to any individuals;

(3) when there are special regulations specified in the laws of Peoples Republic of China

(4) when it is necessary for settlement of fees for the en-CPhI.CN Services;

(5) when personal information is required for statistics material / academic research or market survey and such data is processed so that specific individuals cannot be recognized.

B. en-CPhI.CN Website may share your personal information with organizations in partnership to provide better Services for non-profit purposes.

In this case, we will inform our users in advance on which organizations personal information will be disclosed to, what information is required for which reasons, and until when and how the personal information will be protected/maintained.

We will ask for your consent for such disclosure. If you do not consent to such disclosure, your personal information will not be disclosed to organizations in partnership and no additional information will be collected. Furthermore, you may withdraw such consent at any time after your have provided consent to disclosure of your personal information.

- Organizations that will be provided of personal information, and purposes and items of provided information:

(1) commercial e-marketplaces, such as Alibaba.com, in partnership with en-CPhI.CN, membership information/product information, etc. of en-CPhI.CN

(2) overseas trade promotion institutions, in partnership with en-CPhI.CN, membership information/product information, etc. of en-CPhI.CN

- Period for use and retention of personal information: Until the intended purpose is achieved.

C. Corporate information of corporate users of UBMSINOEXPO will be disclosed only when the company has consented to such disclosure and only the approved items will be disclosed to the users of en-CPhI.CN Website for the approved period of time for the purpose of facilitating transactions between companies. You may withdraw such consent at any time after you provided such consent to disclosure of corporate information.

D. In the event that a user's consent is required to provide to a third party the personal information that exceeds the scope notified in advance or determined by the conditions of use, the following information shall be notified to the user in advance by a letter, e-mail, or phone call.

(1) Matters that the member has provided consent in the past.

(2) The extent of personal information intended to be provided to a 3rd party which exceeds the scope notified in advance or determined by the conditions of use.

(3) The right of members to refuse to provide consent and how to convey such intent.

E. In the event UBMSINOEXPO outsources processing of personal information, the fact shall be informed to the users through letters, e-mails, phone calls or a notice on the homepage. UBMSINOEXPO shall ensure full protection of personal information, confidentiality, and prohibition on provision of information to a 3rd party through agreement with the service provider or other appropriate method. The agreement shall also stipulate responsibilities, outsource period, return or disposition of personal information upon termination of the agreement. The agreement shall be kept either in paper or in an electronic form.

5. Operation and utilization of cookies

en-CPhI.CN Website uses cookie which stores and retrieve users' information in order to provide personalized and customized Services to each user. Cookie is a small data package that the server which is used in the operation of homepage sends to the user's browser. The data package is stored in the hard disks of each user's computer.

Users are required to allow use of cookie in order to use personalized Services such as mypage (my en-CPhI.CN, etc.), management center, etc. upon logging in to en-CPhI.CN Website. en-CPhI.CN Website may find information on users' ID by using cookies in order to provide more highly customized and more useful Services without requesting for additional information of the users.

Unique cookie in the user's browser is helpful in determining the frequency of visits by users or non-users and total number of users of en-CPhI.CN Website. At the same time, cookies are used to find out history of the members' participation in events or surveys.

By understanding through use of cookies the pattern of visits and use of en-CPhI.CN website, en-CPhI.CN Website can provide Services that are more useful and convenient for its users. Users have options to allow or refuse the use of cookies. Users can allow all the cookies by choosing all the options in the information browser, request for confirmation each time a cookie is stored or refuse storage of any cookie.

6. Revision, review, or deletion of personal information

A. A user at any time can review or revise one's own personal information that has been provided and he may request for deletion of his ID. Review or revision of personal information can be conducted at mypage (my en-CPhI.CN, etc.) of en-CPhI.CN Website. Members can request for deletion of ID to the service administrator or else it is deleted automatically upon termination of the user agreement.

B. Withdrawal of consent on collection and use of personal information and provision of personal information to a 3rd party is performed upon users' request through an e-mail or a letter. In such a case, the user shall disclose his ID and resident registration number or business registration number in order to confirm identification.

7. Technical/institutional management to protect personal information, complaint handling, and personal information administrator

A. Technical management to protect personal information

UBMSINOEXPO prevents its website from being attacked or hacked through a system that blocks intrusion from outside for the purpose of protecting personal information. UBMSINOEXPO has also installed an intrusion detection system to detect computer attack 24 hours a day. The systems and data are backed up in case users' personal information is destroyed.

Your personal information is protected by a password. The password for your account is known to yourself only. No person other than yourself can review or revise your personal information without knowing the password. Therefore, you shall not disclose your password to others. We advise you to log out and turn off your browser after each session.

This procedure is particularly important in preventing leakage of your personal information when you are sharing your computer with others or when you have logged on to a computer in a public place. You shall not expose, lend, or provide your personal information to others. At the same time, you should protect your personal information from being collected randomly through social engineering method such as phishing. en-CPhI.CN Website is not responsible for the loss, theft, exposure, phishing, or disclosure of your password or residence registration number. en-CPhI.CN Website never asks for your password through e-mail, etc. Therefore, we advise you not to reveal your password to any others. Pay special attention so as not to expose your personal information particularly while you are logged on to the website.

UBMSINOEXPO may provide links to other companies' websites or materials to users. In this case, UBMSINOEXPO has no control over the websites or materials and therefore do not take responsibility or guarantee the usefulness of the Services or materials provided in such websites. You may click a website address that is linked to UBMSINOEXPO. However, personal information protection policy of the websites may be different from the Guidelines provided by UBMSINOEXPO, it is advisable for you to check the guidelines which apply to such websites.

B. Institutional management to protect personal information

UBMSINOEXPO has a minimum number of employees who are responsible for controlling personal information in relation to en-CPhI.CN Website. Compliance with the Guidelines is stressed through training sessions that take place occasionally. At the same time, the audit committee reviews whether the Guidelines are well observed by the responsible employees and takes relevant measures in the event any issues are detected. Taking over the responsibilities of controlling personal information is performed while confidentiality is strictly maintained. The responsibilities for accidents concerning disclosure of personal information are clearly defined even for new employees and retired employees.

C. Complaints handling

In the event you wish to file complaints in regards to personal information, please contact personal information administrator through e-mail (cphiservice@ubmsinoexpo.com) or telephone(86-400 610 1188 ,9:00-18:00, Mon-Fri).

Appropriate measures will be taken immediately and we will inform you of such measures.

D. Personal information administrator

Personal information administrator takes responsibility for accidents that occur in regards to protection of personal information.

However, UBMSINOEXPO is not responsible for unpredictable accidents such as damages on information and disputes concerning postings by visitors to website due to fundamental network hazards such as hacking although technical security measures are in place.

Personal information administrators who are in charge of your personal information are as follows and they will respond to your inquiries promptly and faithfully.

8. Miscellaneous

Please be informed that the Guidelines on Protection of Personal Information of en-CPhI.CN Website are not applicable to collection of personal information by partner institutions and other websites linked to en-CPhI.CN Website.

 

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